ALENA was born in the vibrant heart of Monterrey , a city known for its rich industrial history and commitment to innovation. Inspired by the majesty of nature that surrounds our city, from the towering mountains to the vast deserts, we decided to create a solution that reflects both natural beauty and sustainability. Our mission is to offer products that take care of your hair while taking care of the planet.

At ALENA NATURE , we believe in the power of natural. Each bar of our products is made with carefully selected organic ingredients , sourced from farmers who practice sustainable growing techniques. We strive to maintain an ethical and environmentally friendly production cycle, reducing our carbon footprint as much as possible .

We are committed to craftsmanship and quality. Each batch of our bars is prepared and packaged by hand in our workshop in Monterrey, ensuring that each customer receives a product made with love and dedication. Additionally, our products are free of harmful chemicals , ensuring pure and safe care for your hair and the planet.

Our solid cosmetics products are not only sustainable, but also innovative. Designed to adapt to modern life , they offer a quick and efficient solution for hair care between washes. Perfect for active and environmentally conscious people, our formulas absorb excess oil, revitalize hair and leave it feeling fresh and clean, with a soft aroma that evokes the nature of our land.